If you can´t solve a problem, it´s because you´re playing by the rules.
When managing a luxury brand, it is necessary to forget a fair number of laws of traditional marketing, which may very well apply to premium brands and even to trading up, but not to luxury.
In this article, I develop 21 management principles, which I call anti-laws of marketing peculiar to luxury.
Let´s continue reading the article in the following link: https://goo.gl/IExE97
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