All sectors can draw elements of strategy from luxury.
The luxury marketing strategies are not limit to the traditional luxury markets. In fact, you can always find, in every trade or market, a luxury niche, or more precisely a niche in which a luxury strategy could be successful, even in those trades where it is not inmediately apparent.
In this article, I analize the strategies implemented by three well-know and prestigious brands.
Let´s continue reading the article in the following link https://goo.gl/UAedtd
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