Brands are sociable in nature. Just analyze the arising phenomenon of Facebook, Twitter, You Tube, Instagram, among others. We are in a new era: the era of “me” where people have the priority to achieve a recognized status in those Communities they feel identified and proud to belong to. Communities where they share with their members the same beliefs, values, interests and customs but above all they feel respected, recognized and praised by the brand through lovely experiences. Welcome to the Engagement Programs.
Your audience represents your brand. Why do not invest on them if they are the success of your business?