Content Marketing is a new conception of building brand awareness. Everything turns around the key content you generate from and for your audience. Content is about listening, talking and creating the most intimate and valuable experiences to engage your audience more and more. It works at the fastest speed. Nowadays, competitive advantage will not be in adopting Content Marketing as a new practice of creating your marketing plan, it will be in managing and processing all the content you obtain from your consumers engagement touch points (on-line and off-line plataforms). Technology has become a critical piece for all marketers. A new breed of digital engagement management system is turning the core of successful business.