Times are changing at a great speed. Brands flourish from what people are saying and sharing in both worlds: on-line and off-line plataforms. So, it´s not anymore what you say, it´s what they say. First of all, you must understand the behavior of your audience in each plataform. The key issue is the content you choose for every communication channel, each one is owner of a remarkable profile and language. If you want to continuously win the attention of your clients, be always honest, authentic, innovative, exciting, sociable and ethical. People love brands when they feel reliable, confident and respected.