Companies face a huge transformation on the way they build and develop successful business. Internet has completely changed the rules of marketing: social media is becoming more and more relevant in order to create the closet relationship with your customers.
Cyberspace became the plataform chosen by most people to communicate, create, integrate, exchange, share and influence among other people. The key question is not anymore if to be or not to be in Social Media. The right question is how your company should be on it. Success means Strategy. First of all, you will need to develop a Strategic Social Media Plan which includes:
- SWOT and PESTEL analysis
- Objectives at the short and medium term
- Content Drivers
- Products/Services offers
- Plataforms and metrics. Expected results.
- Prevention and Crisis protocol
- Incomes & Profitability analysis